[Brands News]Lotte Department Suwon

Giselle journey
16 Feb 2024

Direct channels like offline stores go beyond

 simple product purchases to offer diverse ex periences and hands-on opportunities.

 Given the distinctive identity of customized cosmet ics, 

these brand offline spaces play a crucial role. 

The brand story embedded in the store adds depth to consumers' brand knowledge, 

ultimately contributing to the expansion of brand equity