The NBP advances to Wanghong Broadcasting in China

Giselle journey
14 Apr 2020



All IN ONE MYSTIC KIT "

Wanghong Broadcastiong in China



From March 25th, Wang Hong, who has had many followers in China's largest community-type e-commerce site 

“Xiaohongshou” for a week, started broadcasting live broadcasts of The NBP's “All-in-One Mystic”. 

At the same time as marketing using Wang Hong, we targeted the Chinese Internet broadcasting channel 

and home shopping to promote 'The All-in-One Mystic Kit' and 'Color Kit', which are excellent products of The NBP. 

The last home shopping broadcast was conducted from p.m 19:00 to 22:00, the prime time for internet use, 

and averaged over 50,000 people a day. We will closely examine the effects of Wanghong's online marketing business

and will expand our position as a K-BEAUTY brand in China through video consulting with local buyers in the  'Mystic Kit'.



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